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by POPSUGAR Fashion News 0

>> ON THE CAMPAIGN TRAIL —Scott Schuman recently nabbed his first major fashion campaign for DKNY Jeans, and now another cult street photographer, Tommy Ton of Jak & Jil, has been tapped by Chinese luxury retailer Lane Crawford to take over shooting its ad campaign from Inez van Lamsweerde and Vinoodh Matadin. The store's fashion director, Sarah Rutson, is known as a tastemaker, so who knows what her blessing will bring Ton in the future, but it's safe to say that streetstyle bloggers are gaining traction in the ad market. [NYT, Jak & Jil]