Matthew Williamson Joins the H&M Collection Brigade

Tue, 11/25/08 — 11:25:06 AM

>> Now that he's passed the baton at Emilio Pucci, leaving himself more time to focus on his eponymous line, Matthew Williamson's first order of business?  To design a capsule collection for H&M, the first range of which will arrive in stores April 23, followed by Summer pieces mid-May.

In the past, all of H&M designer collections — Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, and most recently Comme des Garcons — have all been launched annually in early November.  It makes sense that with Matthew Williamson's resort-bright, print-happy aesthetic, the collection would fare better for Summer, but if the old patterns hold true, and we're lucky, there will be another designer collection in November, which means H&M is trying harder to keep up with Topshop and Target.


Post New Comment

If you are already an OnSugar member, or would like to receive email alerts as new comments are made, please login or register for OnSugar. Or connect with your Facebook account: .
The content of this field is kept private and will not be shown publicly.

About this site

fashionologie is the musings of a twenty-something American girl who wishes she could have a Freaky Friday incident and switch bodies with Phoebe Philo.

Ad - 300 x 250

Archive

November 2009
SMTWTFS
1234567
891011121314
15161718192021
22232425262728
2930 

Ad - Sky