>> So . . . about that Fox News story that's circulating.
It purports that Jessica Stam is "inspiring Mary-Kate Olsen to ban booze and get healthy" and elaborates with a nice little anecdote about how the two pals spent the Fourth of July together at a "private grill-out at the Estate in Sag Harbor," where Mary-Kate drank no alcohol and "stuck totally to Snapple Antioxidant water, which is believed to be another positive influence that the health-conscious Stam has had on her famous friend."
Funny thing is, Fox News forgot to mention one little detail. That barbeque at the Estate in Sag Harbor? It was sponsored by Snapple Antioxidant. Maybe Stam is a healthy influence in her friends' lives, but I call PR plant on this story.
*image: source
EWA
No such thing as coincidental product placement. But as a PR person I think of it as less of a plant and more of a buy - Snapple bought this story (and probably paid a hefty price).