>> When Gucci recently tapped James Franco to front its new fragrance, Gucci by Gucci Pour Homme, Frida Giannani said of her choice: "James has an intriguing air, he's very contemporary, natural and at the same time has an intriguing, seductive side."

Last night at the fragrance launch in Milan, Frida seemed to be tempted by James' "seductive side" . . . either that, or she was having a really good time. Sure, she was playing a good hostess to the actor, but they were also photographed dancing together, chatting the night away on a couch, and even . . . dare I say . . . getting a little more touchy-feely than professionalism calls for. A full gallery below.
*image: source