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by POPSUGAR Fashion News 0

UPDATE:  Chanel says the reports that Emma is the new face of Coco Mademoiselle are "100 percent not true." [Off the Rack]

>> ON THE CAMPAIGN TRAIL —The long-running red carpet collaboration with Chanel has finally paid off, literally, for Emma Watson.  She's replacing Keira Knightley as the face of the luxury brand's Coco Mademoiselle perfume, and has scored a two-year contract worth almost $6 million for her efforts.  Don't fret about Keira's ousting, though, word is Chanel has another role in mind for her. [Telegraph UK]

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