>>  Could this picture be the new Louis Vuitton Journeys ad with Sofia Coppola and Francis Ford Coppola? 

There is no official confirmation, other than this photo has the coloring of an Annie Leibovitz shot, the right people framed in it, and the requisite Louis Vuitton monogram tote in plain view. 

When asked why she agreed to be in the newest wave of the campaign, Sofia replied: "I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I've known Marc Jacobs since I was 18." 

And that's that.
*images: source